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About
About
S.1
OUMA is a creative house specialised in art direction and visual identities for music, fashion, culture, and experience-driven brands. We work with artists, labels, and cultural spaces to translate vision into iconic presence.
Experience
S.2
2024 – Present
Design Union
Design Union
Art Director
2023 – Present
2023 – Present
Mike Nik Design Studio
Partner
2022 – 2023
2022 – 2023
Krup Host
Senior Designer
2021 – Present
2021 – Present
Colipso Design Agency
Founder
2019 – 2020
2019 – 2020
Independent Designers Collective
Independent Designers Collective
Jr. Art Director
Services
S.2
BRAND WORLDS
VISUAL IDENTITY
Brand Immersion
Art Direction
Logos + Monograms
Typography
Color Curation
Motion
Packaging
Merchandising
Album Design
Branding Guidelines
Brand Retainer Partnerships
AD HOC
Community and Cultural Initiatives
Space and Stage Art Direction
Brand Collaborations
Events Identity
Sound Branding
Clients
S.3
Testimonials
S.4
Hey my name is Shrey....
Francis Haugh
Managing Partner, Adidas
01
02
03
04
05
Hey my name is Shrey....
Francis Haugh
Managing Partner, Adidas
01
02
03
04
05
Hey my name is Shrey....
Francis Haugh
Managing Partner, Adidas
01
02
03
04
05
Process
S.5
Discover
A considered immersion into the brand’s world. Over the first two weeks, we collect key materials, facilitate strategic conversations, and independently explore cultural and visual references — from symbolism and heritage to art movements, competition, and live expressions. This layered research helps us unearth meaningful cues and hidden opportunities to guide the visual direction with clarity and depth.
Concept
We translate research into distinct creative territories — each a visual world with its own story, tone, and emotional resonance. Every concept includes a narrative, logos exploration, colour direction, typographic pairings, and early expressions of a graphic system. We bring ideas to life through imagery, motion cues, and sensory inspiration that hint at the brand’s future universe. We then collaboratively select the one that holds the strongest creative and strategic potential to take forward.
Create
With a direction chosen, we dive deeper into shaping the brand’s visual identity — refining its logo, colour palette, typographic voice, and expanding the graphic system. This phase is about building depth, coherence, and creative range. We develop versatile applications, from layouts to motion and digital expressions, ensuring the brand’s world is both distinctive and adaptable across touchpoints.
Deliver
The final act: a considered handover of your new visual world. We curate and organise all assets — logos, typographic systems, colour codes, templates, and usage guidelines — with clarity and intent. It’s not just a folder of files, but a toolkit for expression. We make sure everything is ready to live, move, and grow — empowering your team to carry the identity forward with confidence and creative freedom.
Discover
We start by understanding your goals, audience, and market. Through in-depth research and collaboration, we craft a roadmap that aligns your vision with your business objectives.
Market & audience research
Goal alignment
Project roadmap creation
Concept
Our design process transforms ideas into visually compelling prototypes. We focus on creating user-friendly and impactful experiences tailored to your audience.
Wireframing & prototyping
UX/UI design
Brand consistency
Create
With a direction chosen, we dive deeper into shaping the brand’s visual identity — refining its logo, colour palette, typographic voice, and expanding the graphic system. This phase is about building depth, coherence, and creative range. We develop versatile applications, from layouts to motion and digital expressions, ensuring the brand’s world is both distinctive and adaptable across touchpoints.
Deliver
The final act: a considered handover of your new visual world. We curate and organise all assets — logos, typographic systems, colour codes, templates, and usage guidelines — with clarity and intent. It’s not just a folder of files, but a toolkit for expression. We make sure everything is ready to live, move, and grow — empowering your team to carry the identity forward with confidence and creative freedom.
Discover
A considered immersion into the brand’s world. Over the first two weeks, we collect key materials, facilitate strategic conversations, and independently explore cultural and visual references — from symbolism and heritage to art movements, competition, and live expressions. This layered research helps us unearth meaningful cues and hidden opportunities to guide the visual direction with clarity and depth.
Concept
We translate research into distinct creative territories — each a visual world with its own story, tone, and emotional resonance. Every concept includes a narrative, logos exploration, colour direction, typographic pairings, and early expressions of a graphic system. We bring ideas to life through imagery, motion cues, and sensory inspiration that hint at the brand’s future universe. We then collaboratively select the one that holds the strongest creative and strategic potential to take forward.
Create
With a direction chosen, we dive deeper into shaping the brand’s visual identity — refining its logo, colour palette, typographic voice, and expanding the graphic system. This phase is about building depth, coherence, and creative range. We develop versatile applications, from layouts to motion and digital expressions, ensuring the brand’s world is both distinctive and adaptable across touchpoints.
Deliver
The final act: a considered handover of your new visual world. We curate and organise all assets — logos, typographic systems, colour codes, templates, and usage guidelines — with clarity and intent. It’s not just a folder of files, but a toolkit for expression. We make sure everything is ready to live, move, and grow — empowering your team to carry the identity forward with confidence and creative freedom.